"Customers always have a choice. They can either choose to do things the way they have always done them, find alternative solutions, or purchase your product. Identify your competitors, their strengths and weaknesses, and discuss emerging technologies. Without this information, your business will not be able to effectively respond to your competition." - The Corporate Bee

"No matter how enmeshed a commander becomes in the elaboration of his own thoughts, it is sometimes necessary to take the enemy into account." - Winston Churchill

from The Corporate Bee, 12 Tips for a SUCCESSFUL Business Plan, August 2003, at URL http://www.mycorporation.com/newsletter/archives/Aug2003.htm
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